Archive for the 'Industrial Design' Category


MacBook Air

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So the big announcement at MacWorld today was actually a Thin announcement: the MacBook Air.

Other than the great industrial design and the fact that they squeezed in a full keyboard, 13.3″ screen, and included gesture technology in the trackpad, I am a little hard pressed to find for whom this was built for? Conduct external data exchanges completely via wi-fi only? I guess if you are a traveller on the go, it makes for a great companion to your desktop, but I wonder if Apple seriously thinks they’ll be able to sell this as a standalone computer. And let’s not forget that the world isn’t 100% covered with wi-fi portals. What happens then? A very interesting, though risky, venture I may say. Your thoughts?